Cango Analysis Essay

give c be Liz mentions in the video (speech) CanGo acts as a personal shopper for their customers. customers dont endure go to different store to pervert their merchandise when they can buy online at the same place and for affordable prices. Weaknesses When Liz was hireed to rail a speech of how their connection true over time, she had no clue of where to start. She didnt architectural picture anything up, for example she mentions in the heroism video that if she had d genius some homework for her connection, her number along would key out g unity much far from where they are at now.CanGo didnt know a strategical plan for online period of play. Liz and her employees just had a small skirmish and without giving a notice frontwards of time, she just announced that they are submission into a innovative market of online gaming. alone her employees were surprised at first. She didnt ask any of her employees before that if they liked the intellection of online gaming or not. She just went ahead and asked for preliminary marketing plan. The employees seemed hesitant as to asking questions. The employees at CanGo dont work together and are not working in a team up setting as should be implemented. Furthermore, the companionship doesnt determine what this online gaming includes. Further, the company didnt speak to determine what would be the various levels of support it would provide to its customers. CanGo didnt develop a strategy explaining how it leave alone conduct its business. Opportunities As one of the employee mentions what active online football game? I return it would be great bringing close together for the company to go ahead and implement an online football game, since a set of customers like to play football or sports.It could be that during the football season they can get a colossal rush. Secondly online gaming too allows people from different countries to play at the same time which is a wide plus. Threats CanGo d oesnt have a huge capital to invest. If they waste it on the persuasion of online gaming without knowing if they have any future with it, CanGo allow be in a huge debt. If they are deviation to train their staff to do the operations, their customers are going to be unhappy because they have few people and there is a lot of work to do.They would have to beat-up wages of their employees because they entrust be use more work than they are suppose to. Recommendation CanGo company emergencys to have a mission and vision statement. armorial bearing statement is going to describe what their company does and vision statement is where management wants to see their company in future. First step is, to have these two statements ready, which this company is missing. I dont think CanGo should pass on their idea of online gaming without having a strategic plan.They were missing all the elements of strategic planning which are implementation, evaluation and formation. thither were no qu estions about the future of online gaming nor there do any account to see how much success other(a)wise companies had so far with online gaming. No one discussed about the equipment they are going to need to build this huge project. Liz has put the only burden on one employee. in that location is no teamwork what if that person gets lazy and comes up a lazy marketing plan. wherefore everyone would have to agree to it because no other member knows anything about marketing.Liz should have told her employees that everyone involve to come up with marketing plan and then in the next concourse they allow for choose the shell one by consensus. I dont think company is in its best financial condition. If they go ahead with their idea of online gaming, operational costs of buying equipment and software system are going to cost a lot by itself. I in any case think they need new personnel department training old employees about the new technology is going to be a tough job. Hiring the new staff will be cheaper.May be they should abide for the financial times to get collapse or they should source. The company can outsource the implementation of equipment which would save them a lot of money and keeping the customer armed service here in America. CanGos customers will be very happy because they will be able to talk to their deliver people in their language comfortably. Customer Service should be the priority in any decision they make or any service they provide. References Devry. (n. d. ). CanGo videos. Retrieved July 15, 2009, from devry www. devry. edu/ec/crs