Communication Institutionnelle

Strategic management Etude de cas 1- SWOT SWOT Apple Strenghts Good reputation among consumers always with innovative products (ipod the first portable music player) A high turnover and the company is quoted on stock They have their own operating system (Linux) Customer loyalty to the brand it create a association among users of Apple An operating system more intuitive than Microsoft. Weaknesses Steeve Jobs death destabilized the brand Product prices are higher than other competitors products Lack of flexibleness (you lavt install freeware)Opportunities Young children are using more and more products such as Iphone, Iphone to play. Gap between prices of iphone and android who is closing. Threats The androids are maturation their own applications (andoid market) Arrival of computers with batteries that have autonomy from 9am (DELL) Tablet PC are becoming more accessible (price) with competition SWOT Samsung Strenghts Highly technical and authentic products Create th eir operating system for mobile phone (Bada system) Quick adaptation to competitors innovations Several sector are covered (tv, laptop, computer ) if loss of money, its limb by other sectors Reputation of the brand = high-tech Weaknesses Several sectors covered brand catchall Creating products from the competition forger The operating system Bada is new it is not conduct bugs, lack of applications Opportunities Growing on Indian market Positive brand in terms of consumers = look Threats Increase in prices of raw material powerful competition on the various markets covered by samsung. 2- Which generic dodgeAbout the generic strategy, Apple applies the broad differentiation strategy. Indeed, Apple differentiates with his high quality products, the service that they propose (Apple community) has if they products are realized for the best. The generic strategy of Samsung is more popular. Even if its a really technical brand, they play on the court of the product. They don t change the quality of the product but they only try to reduce the cost of production. So, its a cost leadership strategy thats using at Samsung Corp. 3- Analyse strategyApple has an international reputation in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can afford to implement higher price than competitors. Those prices select customers and therefore reduce the target brand. Apple makes its products in front with original advertising campaigns, and sells a lagger creating an enthusiasm that the consumer side and therefore a large increase in sales (600 000 iphone4 sold the first day of sale). Samsung operates on the appearance of cheaper products while retentivity product uality. This strategy is possible inspired by the technologies of competitors and produced at lower cost. Also the fact that Samsung produce several kind of high-tech products, avoids large losings of money if failure. 4- Suggestions/recommandations ba sed on analysis of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratize its prices on few products to make its product more accessible to smaller budgets.