Strategic management Essay Example | Topics and Well Written Essays - 3500 words - 3

Strategic management - Essay Example not bad(p) telephone line performance on the part of the caller considering that mainland China peace-loving earned only HK$812 one thousand thousand during the first and second quarter of 2009 (ibid).It is a common knowledge that the economic and financial performance of individually country could somehow significantly affect the supply and demand for airline services. Basically, economic recession associated with song market crashes, currency c grind aways, real estate crises, and financial bubbles among the long list of other financial and banking problems much(prenominal) as the case of the Lehman Brothers could adversely affect the business performance of airline companies. In some cases, the rise and fall of oil prices in the world market, the presences of SARS outbreak, and the post September 11-crises could also affect the profitability of airline companies.Considering the past and present global economic crisis and the actual busin ess performance of mainland China Pacific in the global markets, this study aims to identify and discuss the prevailing strategies used by the company to enable the business remain strong despite the challenges faced by the airline companies. Basically, analyzing the strategies used by Cathay Pacific will enable the readers to have a better understanding behind the secret of the companys successful endeavour.Today, Cathay Pacific is considered as one of the best and most competitive Asiatic Airline Business within the global airline industry. As part of determining the competitive advantages of Cathay Pacific against its close competitors like the Singapore Airlines Limited, major factors that made the company successful in implementing its business strategies will be mentioned and critically analyzed. In line with going through the main discussion, the companys superiorities and inferiorities could significantly affect the decision-making process of its top management will be tack led in details.Airways, the company managed to in effect surpass the declining demand for